Marc Kantor wanted to found his brand as a new interventionist in South Florida. he did not come with a vision for his logo.
Created descriptive and minimalist logo. The symbolism to visually displaying vice and recognizable symbols for various types of addiction alcohol and drugs by means of injecting heroin or drinking out of a beer bottle, or painkiller pills it might invoke emotions.
The family disease of addiction is one that affects the majority of families in the United States of America, socioeconomic classes, ethnicities.